Well Link Financial Group

Well Link Financial Group is established in Hong Kong and its affiliates includes banking, life insurance, general insurance and securities. We are devoted to a leading financial group in Hong Kong, offering professional financial service to customers in mainland China, Hong Kong and Macau.

Well Link Insurance Group Holdings Limited (‘Well Link Insurance Group’) is established in Hong Kong. Its wholly-owned subsidiaries – Well Link Life Insurance Company Limited (‘Well Link Life’) and Well Link General Insurance Company Limited (‘Well Link Insurance’).

Well Link Life actively develops innovative life insurance products and provides wealth management to customers. The solvency ratio of Well Link Life is over 204% as of 31 December 2024.

Well Link Life 2024 First 3 Quarters' Performance:

- Total premiums of new business increased by 293%

Well Link Insurance was formerly named Direct Asia (Hong Kong) Limited, provides comprehensive general insurance solutions to both individual and commercial customers. We received ‘Mystery Caller Assessment – Gold Award’ for 7 years.

Well Link Securities Holdings Limited is a fully digital securities and wealth management company, listed on the Hong Kong Stock Exchange with the stock code 8350. Our subsidiary, Well Link International Securities Limited, is a licensed corporation regulated by the Hong Kong Securities and Futures Commission, holding licenses for Type 1 ("Dealing in Securities"), Type 2 ("Dealing in Futures Contracts"), Type 4 ("Advising on Securities"), and Type 5 ("Advising on Futures Contracts"), with the central registration number ACH191. We are dedicated in providing a premium user experience, a diverse range of products, and competitive pricing.

Banco Well Link, S.A. (“Well Link Bank”) is a fully licensed commercial bank registered in Macau. We operate 7 branches and smart-financing network offering comprehensive banking services to customers.