EG
General
Cosmetics
Others
Founded in 1999, Easy is a top player in Egypt's FMCG industry, crafting diverse health and beauty items like hair removal solutions, personal hygiene products, and baby care essentials. Noteworthy are the Easy Sweet line of hair-removal wax for various skin types and Easy Beauty Fresh Wipes known for their alcohol and paraben-free formula. Recently acquired by Fine Hygienic Holding (FHH), Easy complements FHH's line of hygiene and germ protection solutions, enhancing product offerings in Egypt and reflecting a dedication to ongoing investment in the market.