Manufacturing/Production
Abaya Noir, established in 2009 by Egyptian couple Amir Ezzeldin and Noha Genena in Cairo, emerged from Noha's quest for elegant and modest attire as a hijabi woman. Frustrated by the lack of suitable options in the market, she began creating her own abayas. Her innovative designs quickly garnered admiration for their blend of simplicity, practicality, and fashion-forward thinking, proving that modesty and style can coexist. What began as a personal endeavor among friends and family rapidly evolved into a promising business. Encouraged by positive feedback, the couple opened the first Abaya Noir store in 2010 in a Cairo mall, marking a significant milestone in their journey. This initial success propelled the brand into a vibrant evolution, with a commitment to creating elegant pieces that cater to modern modest fashion enthusiasts. By 2024, Abaya Noir proudly expanded its reach internationally, offering its distinctive designs to customers around the globe. From its humble beginnings rooted in personal need, the brand has flourished into a respected name in the world of elegant and modest fashion, inspiring women everywhere to embrace their style with confidence and grace.