Sweat Pants Agency

There are VPs of Marketing who are impressed by a 50-page audit.

But, let me be real with you…

If someone hands you a 50-page audit, that’s not competence. That’s confusion. They don’t know what to prioritize and are trying to dazzle you with BS.

Real expertise is about focus. Someone who actually knows what they’re doing can strip it down to 1–3 high-leverage hypotheses. That’s the signal. That’s where the money is.

It’s like the old story of the mechanic who fixes a factory machine by tapping a single spot with a hammer. The machine roars back to life. The bill? $1,000.

The owner says, “A thousand dollars? For one tap?”

The mechanic replies, “$1 for the tap. $999 for knowing exactly where to hit.”