Social Media Strategist Volunteer Ref 3267907924

Are you looking for a short-term way to give back to a great cause? Want to use your social media expertise to make a big impact?

Link UP London connects people with professional skills to London based charitable organisations on short-term, structured Volunteer Projects to help these organisations develop their capacity, reach more people and make a bigger impact in their communities.

Who We Are Looking For:

Age UK Wandsworth is seeking a Skilled Volunteer with expertise in social media strategy and digital content management. This opportunity is ideal for someone with a strong understanding of how to leverage social platforms to amplify messages, drive engagement, and ensure consistent brand representation.

Project Brief:

Age UK Wandsworth would like to enhance their online presence and improving how they engage key audiences through their primary channels, Instagram and LinkedIn. They would like a Skilled Volunteer to help them develop a social media strategy, to enable them to be more intentional and consistent with their digital communications.

This project will include:

• Analysing their key audiences to better understand who they are, what content resonates, and how to effectively engage them on across their platforms.
• Developing a tailored social media strategy that includes key messaging, content pillars, and a consistent tone of voice aligned with the organisation’s goals.
• Supporting content creation and scheduling by helping staff use branded templates in Canva and efficiently manage posting through Buffer.
• Establishing systems to track performance and provide guidance on how to measure impact and continuously improve content beyond the duration of the project.

This project will enable Age UK Wandsworth to expand their reach, build a stronger digital presence, and better communicate their vital services to older people and the wider community.

Who You’ll Be Supporting:

Age UK Wandsworth is a local, self-sustaining, independent charity passionately committed to supporting older people in the London Borough of Wandsworth. They are separate from Age UK, the national charity. Their work focuses on empowering older individuals to lead fulfilling lives by providing crucial information and advice, combating loneliness through befriending services and social activities, promoting wellbeing, and offering practical support. They strive to be a trusted resource for older people, their families, and carers.

Time Commitment

24 hours flexibly over 2 months. All Link UP London Skilled Volunteering Projects are designed to work flexibly around the schedule of the Skilled Volunteer.