Digital Automation Marketing Manager - Remote PositionWe are excited to invite applications for a Digital Automation Marketing Manager to be a vital part of our innovative team. This is a fully remote opportunity with occasional travel to our Boston office. The successful candidate will join us on a contract-to-hire basis, with the position expected to start as soon as possible.Job OverviewAs a Digital Automation Marketing Manager, you will be instrumental in leveraging advanced marketing tools to enhance our digital presence and drive engagement across multiple channels. This role is perfect for an individual who thrives in a dynamic and fast-paced environment, and is eager to contribute to our marketing strategies.Key Responsibilities• Engage in comprehensive training on automation tools, showcasing a keen interest in utilizing these resources effectively (e.g., Marketo).• Develop captivating and impactful interactive experiences on our graduate program web pages and email initiatives.• Utilize Trello for effective project management, demonstrating independence in task navigation.• Handle multiple projects simultaneously in a deadline-driven environment.• Manage engagement across various platforms while executing overarching marketing strategies.• Oversee the planning and execution of marketing email and event campaigns.• Analyze and critically evaluate the performance of web and email campaigns.• Implement and manage email marketing campaigns, ensuring detailed performance reporting through Marketo.• Document processes, create templates for emails and landing pages, and conduct A/B testing for optimization.• Enhance web pages for conversion rates and analyze user data utilizing Google Analytics.• Collaborate with the Web Manager and external agencies for template design, brand consistency, and functionality enhancements.Required Skills• Proficiency in marketing automation software, particularly Marketo.• Strong project management capabilities.• Ability to think strategically and analyze web and email campaign performance critically.• Excellent relationship-building skills in a remote work setting.• Strong presentation abilities coupled with self-confidence.Qualifications• A bachelor’s degree in communications, marketing, journalism, or a closely related discipline.• At least 1-2 years of experience in a digital marketing capacity, with 3 years preferred.• Willingness to learn and effectively use marketing automation tools (training will be provided).• Experience in campaign management and execution.• A solid understanding of strategy-based marketing and communications.Career Growth OpportunitiesThis role not only offers extensive training in automation tools but also represents a pathway towards long-term employment and professional advancement in digital marketing.Company Culture And ValuesOur organization champions innovation, collaboration, and a proactive approach to digital marketing, fostering a dynamic environment that promotes continuous learning and engagement.Compensation And Benefits• Hourly compensation: $30-35 Per Hour W2.• Eligible for health insurance and retirement plans.• Adherence to local regulations regarding paid sick leave eligibility.Employment Type: Contractor