Digital & Performance Marketing Associate Ref 3012047924

Company Description

Club Concierge Africa (CCA) is an African hospitality and travel group offering a range of travel and tourism products through four distinct brands. These include Concierge Resort™ (CR), which manages resort destinations across Africa, Club Concierge™ (CC), a vacation ownership/travel club for members, and GoTravelCC™, a travel agency providing travel packages with distinct pricing for members and non-members. Call Solute Limited offers 24/7 call center and technology services for CCA brands and third-party clients. As industry leaders, CCA is committed to delivering customers a full suite of travel services with ease and convenience, providing unique lifestyle experiences and exceptional value.

Role Description

As the Digital and Performance Marketing Associate, you will play a pivotal role in shaping and executing the digital marketing strategy for Club Concierge. You will be responsible for driving customer acquisition, increasing brand visibility, and generating qualified leads through data-driven digital campaigns. This role requires a mix of creative thinking, analytical rigor, and a passion for delivering measurable growth in the travel, hospitality, and lifestyle space.

Strategy Development and Execution

1. Develop Comprehensive Digital Marketing Strategies: Formulate and implement multi-channel digital marketing strategies that align with our business goals and resonate with our target audience.
2. Campaign Management: Plan, execute, and oversee digital marketing campaigns across various platforms, ensuring they are delivered on time and within budget.
3. Brand Promotion: Elevate brand awareness and visibility through innovative digital storytelling, collaborations, and high-impact performance campaigns.

Content Creation and Management

1. Content Production: Create engaging, high-quality content for our social media channels, website, blogs, and email newsletters that capture our brand voice and appeal to our audience.
2. Content Calendar Management: Develop and manage a content calendar to ensure consistent and timely publication of materials across all digital platforms.

Social Media Management

1. Platform Oversight: Play an oversight role in overseeing efforts to grow our brand presence across Instagram, Facebook, LinkedIn, Twitter, TikTok, and emerging platforms

Community Engagement: Supervise the work of the Social Media Manager in engaging our online community and fostering a positive interactions with community members.

SEO/SEM Optimization

1. SEO Strategy: Implement and optimize on-page and off-page SEO strategies to improve our website's search engine rankings and grow organic traffic.
2. SEM Campaigns: Execute data-driven paid search strategies or SEM campaigns, including keyword targeting, bidding, and A/B testing of ad creatives.

Email Marketing

1. Campaign Creation: Design and execute targeted email marketing campaigns for lead nurturing, customer retention, and promotions.
2. Performance Analysis: Analyze email marketing metrics and adjust strategies to improve open rates, click-through rates, and conversion rates based on analytics and A/B testing.

Paid Advertising

1. PPC Management: Plan and manage pay-per-click advertising campaigns across Google Ads, social media, and other relevant platforms.
2. Ad Optimization: Continuously monitor and optimize ad performance to ensure efficient use of the marketing budget and achieve campaign goals.

Analytics and Reporting

1. Performance Monitoring: Utilize digital analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and campaign performance.
2. Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
3. KPI Tracking: Track key performance indicators such as CAC, ROAS, CTR, CPL and CLV, etc. to measure the success of marketing efforts and inform future strategies.

Collaboration and Communication

1. Team Collaboration: Work closely with the sales team, product managers, designers, and other stakeholders to ensure marketing efforts are aligned and effective.
2. Vendor Coordination: Manage relationships with external vendors and agencies to enhance campaign delivery and performance.

Market Research

1. Industry Analysis: Conduct market research to stay abreast of travel industry trends, competitor activities, and emerging opportunities.

Customer Insights: Gather and analyze customer feedback to inform marketing

2-4 years of hands-on experience in digital and performance marketing, preferably within the travel or hospitality industry.

• Strong content creation and storytelling capabilities.
• Excellent copywriting and proofreading skills.
• Proficient in managing email campaigns using platforms like Mailchimp or Constant Contact.
• Solid understanding of customer journeys and funnel-based marketing.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and time management skills.