Digital & Performance Marketing Associate Ref 3012047924

Club Concierge International

6 months ago

Entry Level

Onsite

Lagos, Nigeria

  • on-site
  • SEO

    PPC

    Pay-Per-Click

    Advertising

    Social Media Marketing

    Content Marketing

    Email Marketing

    Affiliate Marketing

    Brand Strategy

    Google Analytics

    Campaign Management

    Influencer Marketing

    Lead Generation

    Conversion Rate Optimization

    Digital Advertising

    Job description & requirements

    Company Description

    Club Concierge Africa (CCA) is an African hospitality and travel group offering a range of travel and tourism products through four distinct brands. These include Concierge Resort™ (CR), which manages resort destinations across Africa, Club Concierge™ (CC), a vacation ownership/travel club for members, and GoTravelCC™, a travel agency providing travel packages with distinct pricing for members and non-members. Call Solute Limited offers 24/7 call center and technology services for CCA brands and third-party clients. As industry leaders, CCA is committed to delivering customers a full suite of travel services with ease and convenience, providing unique lifestyle experiences and exceptional value.


    Role Description

    As the Digital and Performance Marketing Associate, you will play a pivotal role in shaping and executing the digital marketing strategy for Club Concierge. You will be responsible for driving customer acquisition, increasing brand visibility, and generating qualified leads through data-driven digital campaigns. This role requires a mix of creative thinking, analytical rigor, and a passion for delivering measurable growth in the travel, hospitality, and lifestyle space.



    Strategy Development and Execution

    1. Develop Comprehensive Digital Marketing Strategies: Formulate and implement multi-channel digital marketing strategies that align with our business goals and resonate with our target audience.
    2. Campaign Management: Plan, execute, and oversee digital marketing campaigns across various platforms, ensuring they are delivered on time and within budget.
    3. Brand Promotion: Elevate brand awareness and visibility through innovative digital storytelling, collaborations, and high-impact performance campaigns.


    Content Creation and Management

    1. Content Production: Create engaging, high-quality content for our social media channels, website, blogs, and email newsletters that capture our brand voice and appeal to our audience.
    2. Content Calendar Management: Develop and manage a content calendar to ensure consistent and timely publication of materials across all digital platforms.


    Social Media Management

    1. Platform Oversight: Play an oversight role in overseeing efforts to grow our brand presence across Instagram, Facebook, LinkedIn, Twitter, TikTok, and emerging platforms

    Community Engagement: Supervise the work of the Social Media Manager in engaging our online community and fostering a positive interactions with community members.


    SEO/SEM Optimization

    1. SEO Strategy: Implement and optimize on-page and off-page SEO strategies to improve our website's search engine rankings and grow organic traffic.
    2. SEM Campaigns: Execute data-driven paid search strategies or SEM campaigns, including keyword targeting, bidding, and A/B testing of ad creatives.


    Email Marketing

    1. Campaign Creation: Design and execute targeted email marketing campaigns for lead nurturing, customer retention, and promotions.
    2. Performance Analysis: Analyze email marketing metrics and adjust strategies to improve open rates, click-through rates, and conversion rates based on analytics and A/B testing.


    Paid Advertising

    1. PPC Management: Plan and manage pay-per-click advertising campaigns across Google Ads, social media, and other relevant platforms.
    2. Ad Optimization: Continuously monitor and optimize ad performance to ensure efficient use of the marketing budget and achieve campaign goals.


    Analytics and Reporting

    1. Performance Monitoring: Utilize digital analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and campaign performance.
    2. Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
    3. KPI Tracking: Track key performance indicators such as CAC, ROAS, CTR, CPL and CLV, etc. to measure the success of marketing efforts and inform future strategies.


    Collaboration and Communication

    1. Team Collaboration: Work closely with the sales team, product managers, designers, and other stakeholders to ensure marketing efforts are aligned and effective.
    2. Vendor Coordination: Manage relationships with external vendors and agencies to enhance campaign delivery and performance.


    Market Research

    1. Industry Analysis: Conduct market research to stay abreast of travel industry trends, competitor activities, and emerging opportunities.

    Customer Insights: Gather and analyze customer feedback to inform marketing


    2-4 years of hands-on experience in digital and performance marketing, preferably within the travel or hospitality industry.


    • Strong content creation and storytelling capabilities.
    • Excellent copywriting and proofreading skills.
    • Proficient in managing email campaigns using platforms like Mailchimp or Constant Contact.
    • Solid understanding of customer journeys and funnel-based marketing.
    • Ability to work independently and collaboratively in a fast-paced environment.
    • Strong organizational and time management skills.

    Experience :

    Entry Level

    Job Domain/Function :

    Travel Arrangements

    Job Type :

    Onsite

    Employment Type :

    Full-Time

    Number Of Position(s) :

    1

    Educational Qualifications :

    Students & Fresh Graduates

    Location :

    2nd floor, wing-a, motorway avenue, alausa, 01-, ikeja, lagos, lagos 100212, ng, Lagos, Nigeria

    Club Concierge International


    Club Concierge Africa (CCA) is an African hospitality and travel group offering travel and tourism products. CCA offers its services through 4 brands, namely Concierge Resort ™️ (CR), that owns or manage resort destinations across Africa, Club Concierge ™️ (CC), a Vacation ownership /travel club for members. GoTravelCC™️, a travel agency offering travel packages with hotels, flights, cars, insurance, finance and visas with distinct pricing for members and non - members and Call Solute limited providing 24/7 call center and technology services for Club Concierge, Go Travel CC and third-party clients.


    As leaders in the hospitality and travel business, we offer a unique customers-centric business model that ensures that customers are full travel services with ease and convenience. That with a great reputation, we aim to serve a global community of travelers and members with unparalleled unique lifestyle experiences. CCA’s business model is to consistently deliver exceptional value to our customers and members as well as a and strong performance by strategically leveraging all available distribution channels.


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