Brand Manager Tena Temporary REF 2998783814

Brand Manager TENA (Temporary)

For our office in Legnano (Milan) and within our BU Consumer Goods, we are looking for a Brand Manager for our TENA Brand for a Maternity Leave.

She/He will report to the Intimate Hygiene Marketing Manager Iberia and Italy and will take care of TENA Brand.

Please not this is position is referred to a temporary contract of 12 months.

What You Will Do

• Develop, manage, and implement marketing strategy and plans for the GDO channel with the aim to further strengthen TENA's leadership position.
• Manage product/promo launch process according to agreed plan and establish clear KPIs to monitor performances
• Crafting and implementing comprehensive marketing campaigns and activations across diverse channels such as classic and digital advertising ensuring communication effectiveness and innovation in a multichannel perspective,
• Ensure accurate logistic forecast in line with products lifecycle, market environment and strategy plan.
• Keep track of market performance, the competitive environment, and customer feedback to continuously improve and adjust brand strategies.
• One Team with M&S organization and proactively liaise and collaborate with other various functions, including Sales Support, Logistics, Regional and Global colleagues to ensure optimal alignment and effective implementation of business plans.
• Assure rapid decision making, always in respect of compliance, to be reactive to market environment.
  
  

Who You Are

• University degree in Business Management, Marketing or similar
• You own a previous experience in a marketing role, background from the FMCG sector is a plus.
• Experience in leading multiple projects at the same time
• Experience in digital activities is required (e-mail marketing, content marketing & customer journey, landing page, CRM activities, …)
• Fluent in Italian and English
  
  

Application End Date:

26 mar 2025

Job Requisition ID:

Essity250769